Unconscious meanings determine your feelings and your behaviour
Neurosemantics concerns the meaning that people assign to their experiences. People continuously assign meaning to everything they experience and everyone does this in their own personal way. Failing an exam, for example, will mean disaster for one person, but only a slight setback for another. The end of a relationship means utter loneliness for some, but freedom for others. Meanings often feel like truths but in fact they only exist in our heads.
Depending on our upbringing and experiences, we tend to assign either positive or negative meanings to things. Is the glass half full or half empty? The meaning you assign to something determines how you feel about it and how you respond to it. This holds true in particular for deep-rooted meanings (beliefs) about yourself, other people, the world and the future.
Neurosemantics allows you to track down and transform your most inner beliefs. This helps you to create valuable mind states such as acceptance, appreciation, optimism, assertiveness, creativity and flow. Your mind state determines how you react, communicate and make choices, and thus your success and happiness.
Neurosemantics is closely related to NLP and is one of the methods used at Mindspring for therapy and coaching.
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